About Forager Project
Forager Project is a family-owned, organic, dairy-free creamery on a mission to build a better dairy—using plants, not cows. We call it dairy different. Our organic yogurts, creamers, and milks are part of a planet-friendly diet, helping pave the way toward a more sustainable future—proving that exceptional taste and dairy-free choices can go hand in hand.
About the Role
The Brand Manager will be an integral part of the marketing team, leading innovation/renovation, data analysis, and consumer insights. You will also help develop and execute our marketing plans and help drive key business decisions. The ideal candidate is a proactive self-starter with a results-oriented mindset, a strong foundation of CPG experience and training, commercial acumen, and the ability to thrive in ambiguity and a fast-paced environment. This is an exciting opportunity to join a brand at an inflection point, where you can have a big impact. This role reports to the Chief Marketing Officer.
What You’ll Do
Innovation
· Lead the end-to-end innovation and renovation process, overseeing the entire pipeline from ideation to product launch. This includes identifying opportunities, prioritizing projects, and managing the commercialization of new products in line with business objectives.
· Manage the innovation stage-gate process, including all key deliverables, timelines, and approvals. Ensure that all projects are resourced appropriately and prioritized effectively to meet business goals.
· Collaborate with cross-functional teams to ensure seamless execution of innovation initiatives.
· Utilize syndicated data sources to analyze internal and competitor innovation performance, providing actionable insights and recommendations to drive impactful business decisions.
· Analyze business performance and consumer insights to identify trends, inform strategy, and optimize brand performance across channels and categories.
· Work closely with sales and finance to develop new item forecasts and projections that align with our financial hurdles and mitigate waste potential.
· Manage the packaging development process.
· Partner with sales to develop selling stories and communications in support of innovation sell in.
· Conduct post-launch tracking and integrate learnings into pipeline innovation development.
Data & Insights
· Serve as the voice of the business by leading data analytics and reporting efforts; performing consumer, customer, and competitive analysis; monitoring key performance metrics; and managing ad-hoc requests.
· Design and execute marketing research to uncover actionable insights that drive brand positioning, consumer value propositions, and product strategy.
· Develop in-depth understanding and become a category expert with a strong understanding of the competitive environments in which our brand competes.
Brand Management
· Participate in the development and execution of marketing campaigns, including writing briefs, managing external and internal partners, and ensuring successful and timely execution.
· Champion growth and bottom-line success of the brand, identifying opportunities for improvement and partnering with cross-functional partners to capitalize on their resolution.
· Collaborate with Sales to develop selling stories and optimize demand generation by account.
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