Job Description

We’re looking for a creative leader who thrives at the intersection of big-picture brand building and hands-on creative execution. This is a role for a player-coach who can roll up their sleeves on the work while building, inspiring, and mentoring a world-class creative team in a fast-paced business.

As Executive Creative Director, you’ll report directly to the CMO and shape the future of one of the most dynamic health and lifestyle brands in the country. With 70 locations today, $300M in annual revenue, and a plan to scale to 100+ clubs by 2030, this is a rare opportunity to build an iconic brand in a growth business with momentum.

Your mission: turn bold strategies into market-shaping realities. You’ll own the creative vision across every channel - digital, physical, experiential, and more - and you’ll personally engage in the work to ensure excellence while coaching your team to deliver their best.

This role is about impact, not just pitches. You’ll deliver campaigns that drive results, design that elevates experience, and content that creates loyalty, all while building a creative function that scales.

What you’ll do:

• Lead as both a visionary and practitioner: setting brand and creative direction while engaging in the work alongside your team.
• Build, coach, and inspire a multidisciplinary creative team and agency partners.
• Translate business strategy into advertising and content that excites our audience and drives results.
• Deliver breakthrough campaigns and experiences that reinforce our positioning and cultural relevance.
• Ensure agility, speed-to-market, and consistency across all brand expressions as we scale nationally.

This is the right role for a creative executive who wants to shape the business, not just the ads. If you’re excited to both create and coach, to build a brand and a team in equal measure, and to put creativity at the heart of growth—you’ll thrive here.

Job Responsibilities:

Brand and Creative Leadership

• Spearhead forward-thinking brand and creative strategy that aligns with Onelife’s vision and goals.
• Translate business and marketing objectives into creative strategies that drive results across digital and traditional channels, advertising and content, merchandise, retail club locations and brand experiences.
• Build and lead our roster of external creative agencies, and partners.

Team Management & Collaboration

• Lead and grow an in-house creative team, fostering a culture of creativity, innovation, and excellence.
• Work closely with Marketing, Operations and Real Estate Development Partners to ensure brand and creative strategy alignment with business goals.
• Lead adoption of method and process that enables creative and executional excellence.

Creative Execution

• Inspire, lead, and deliver compelling marketing campaigns and branded content across channels including digital, traditional, social, app and in-club platforms.
• Lead creative development including branded content that reconnates with affluent, health and fitness oriented consumers.
• Oversee end-to-end creative development—from ideation to final execution—ensuring delivery of brand storytelling and standards.
• Lead brand standards and guidelines to achieve cohesion and impact in execution.

Growth & Innovation

• Develop scalable creative systems and standards to support rapid expansion of the business and creative production.
• Identify and implement new creative tools, workflows, and technologies to increase efficiency and output.
• Bring fresh thinking to campaigns, activations, and branded content that attract new customers and retain current members.

Required Knowledge, Skills & Abilities:

• Excellent leadership, communication, and presentation skills.
• Strong project management, and the ability to balance multiple projects and deadlines.
• Proven collaborator who is energized by partnering with others.

Required Experience, Education & Certifications:

• 10+ years of experience in creative leadership roles, with at least 3 years in a Executive Creative or Director-level position.
• Proven track record of building consumer brands. Experience in fitness, wellness, hospitality, retail, or lifestyle category is a plus.
• Bachelor’s degree in art, design, marketing, communications, or related field.
• Expertise in brand strategy, campaign development, and visual storytelling.
• Strong portfolio of work demonstrating exceptional creative development and execution with success across channels.
• Experience leading creative organizations with demonstrated success hiring, coaching, and bringing out the best in others.

Benefits & Perks

• Complimentary club membership + guest privileges
• Discounts on training, spa services, programs, and apparel
• Employee referral bonus
• In-house Certification + Continuing Education
• Medical, dental, vision, life insurance, 401(k), and paid time off

US FITNESS IS AN EQUAL OPPORTUNITY EMPLOYER

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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