Job Description

We are Archetype

Setting the standard for the next generation of global agencies, Archetype partners with category creators and industry leaders to build the world’s most magnetic brands. We are 600 curious and creative individuals in 20 offices around the world that work together knowing that our clients’ success is our success.

Archetype is nothing without the people who drive us forward, so we’re always on the hunt for new creative thinkers, expert problem solvers, passionate storytellers, and all-round good eggs. Together, we’re an agency that values collaborative working alongside autonomy, where flexibility is as important as reliability.

While our presence is global, our local market knowledge drives how we think, operate and deliver in-market, because our clients sit at the heart of everything we do. We celebrate ambition. Curiosity is encouraged. And we value kindness above all else.

The Role

As a Media Relations Strategist, you will play a critical role in shaping and executing strategic media relations for our clients. You will work across industries like AI, software, cybersecurity, and infrastructure, helping clients tell their stories and secure impactful media coverage. Based out of NYC or San Francisco, the successful candidate in this role has deep media relations experience, understands the evolving media landscape, and possesses a track record of working with trade and business press. You will work closely with clients, offering both strategic advice and hands-on execution.

Key Responsibilities:

• Conceptualize and manage earned media campaigns: Lead proactive and reactive storytelling efforts, ensuring client narratives resonate with target audiences.
• News announcement consultant: Advise teams and clients on announcement strategies and tactics, acting as a key consultant for media rollouts.
• Leverage relationships with reporters: Use your strong media connections to drive coverage, navigate the newsroom landscape, and stay ahead of media trends.
• Executive preparation: Counsel and prepare executives for interviews, ensuring they are confident and ready for media engagements.
• Content creation: Draft pitches, press releases, bylines, media plans, and briefing materials to support client initiatives.
• Agency leadership: Lead media efforts within the agency, including running brainstorms, hosting reporter AMAs, and curating our monthly media tips newsletter.
• New business support: Conduct media research, auditing, and targeting to support new business efforts.

Here’s what you would be doing day-to-day:

• Conceptualize and manage earned media campaigns, leading proactive and reactive storytelling
• Act as news announcement consultant to teams and clients, advising on strategies and tactics
• Lean into your relationships with reporters to navigate the evolving newsroom landscape and drive coverage for clients
• Counsel and prepare executives for interviews
• Draft pitches, press releases, bylines, media plans and briefing materials
• Lead agency-wide media efforts, including brainstorms, and reporter lunch and learns
• Support new business media research, auditing, and targeting

This role is perfect for someone passionate about media relations, storytelling, and helping companies in cutting-edge industries make an impact.

In this role, you will bring…

• 5-8 years of demonstrated media relations experience with technology companies in AI, software, cybersecurity, infrastructure and/or hardware industries, strongly preferred
• Excellent understanding of media temperatures and what makes a good story for clients
• Established relationships with trade and business press
• Experience working with clients directly
• Excellent written, verbal and interpersonal skills
• Able to work independently and as part of a team
• Strong leadership and motivation skills
• Creative and energetic personality
• Ability to travel to and from in-person meetings as appropriate

And in return, Archetype offers…

• A competitive compensation package, including:
• Annual salary range of $96,000-$164,000
• 401k with match
• Generous employer contributions toward insurance premiums
• Paid mental health benefits
• Unlimited paid time off (minimum of 4 weeks strongly encouraged)
• Paid sabbatical after every 6 years of continuous employment
• 11 paid holidays plus a paid end-of-year office closure
• Paid short-term disability and extensive parental leave benefits
• Archetype Academy, mentorship, and other programs to support career development
• A transparent, collaborative, and inclusive working culture

Why Archetype?

We’re now a Certified B Corporation in North America. As a B Corp, we’re part of a global community of businesses that meet high standards of social and environmental impact. We are committed to setting a standard for other agencies by fostering a diverse, equitable, and inclusive workplace. This starts with our employees and carries into our culture and our work. We know that different ideas, backgrounds, and perspectives mean we do the best work and in turn, inclusion helps our employees go out in the world to make a difference.

If you meet some but not all of our requirements, we would still love to hear from you. We value unique backgrounds that bring new perspectives to our team, and know that many skills can be adapted or acquired. Strategic communications and marketing requires creativity and problem-solving, and we know that a diverse team of individuals with differing backgrounds brings out the best work.

Archetype is committed to setting a standard for other agencies by fostering a diverse, equitable and inclusive workplace. This starts with our employees and carries into our culture and our work. We know that different ideas, backgrounds, and perspectives mean we do the best work and in turn inclusion helps our employees go out in the world to make a difference.

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