Job Description

Social Media Manager

Overview:

We are seeking a dynamic and experienced Social Media Manager to lead the social media efforts for 3 of our brands. In this role, you’ll develop and execute strategic campaigns that align with business objectives, driving follower growth, engagement, and brand visibility. You’ll work cross-functionally to create compelling content, manage publishing schedules, and engage with online communities. If you’re passionate about social media and excited about the fast-evolving world of audio technology, we’d love to meet you!

Key Responsibilities

Strategic Planning

• Implement comprehensive social media strategies for AdsWizz, Simplecast, and AudioGO.
• Align social media goals with broader marketing and business objectives to enhance brand visibility.
• Oversee engagement strategies to increase follower growth, brand awareness, loyalty, and lead generation.
• Evaluate and recommend partnerships and collaborations to expand reach and visibility.
• Drive social media growth through innovative tactics and refine strategies based on performance data and audience insights.

Campaign Management

• Plan, execute, and manage both paid and organic social media campaigns.
• Coordinate with cross-functional teams to ensure campaigns align with broader marketing strategies.
• Track and analyze campaign performance, providing insights and recommendations for optimization.

Content Development

• Own the content development process from planning to review, ensuring alignment with brand messaging.
• Create engaging, on-brand content that resonates with target audiences across platforms.
• Collaborate with internal teams and external partners to maintain consistency and alignment.

Content Publishing

• Manage and oversee publishing schedules for social media content.
• Ensure timely and accurate distribution of content across channels.
• Adjust publishing strategies based on audience engagement and platform algorithm changes.

Community Management

• Engage with key communities, influencers, and partners relevant to the brands.
• Build and nurture relationships with followers, responding to comments and inquiries in a brand-appropriate manner.
• Develop strategies to grow and maintain an active, engaged online community.

Reporting, Research, Trends, and Insights

• Prepare detailed performance reports, including KPIs, insights, and recommendations.
• Conduct competitive analysis to identify areas for improvement.
• Analyze audience data to refine targeting and content strategies.
• Stay updated on industry trends and emerging platforms, recommending innovative tactics.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 4-6 years of social media management experience, preferably in a B2B environment.
• Proven track record in developing and executing successful social media strategies.
• Strong writing and content creation skills with the ability to craft engaging, on-brand content.
• In-depth understanding of social media platforms, algorithms, and best practices.
• Experience with social media management and analytics tools (Sprout Social is a plus).
• Excellent communication, organizational, and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Creative thinker passionate about social media trends and innovations.
• Must have legal authorization to work in the U.S.

Compensation:

• $65-70/hr. (W2/Non-Exempt)

Req# 76-1

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