Job Description

About Wellbel

Wellbel is seeking an experienced Social Media Manager to lead our digital presence across multiple platforms, with a focus on Instagram, YouTube, a private Facebook community, TikTok, and Pinterest.

Primary Responsibilities

Develop and implement a comprehensive social media strategy aligned with our brand values and business goals.
Create and manage content calendars across channels
Collaborate and coordinate with Influencer and Retention Marketing for campaigns and activations
Own DM and comment management as well as direct outreach
Analyze performance metrics and provide regular reporting on social media KPIs
Stay current with social media trends and platform updates

Key Platform-Specific Duties

Instagram Management

Create visually compelling and on-brand content for feed posts, Stories, and Reels
Implement growth strategies to increase followers and engagement
Monitor comments and direct messages, responding in a timely manner
Coordinate with influencers and brand partners for collaborations

YouTube Strategy

Develop a content strategy for our YouTube channel
Oversee video production and repurposing process from concept to publishing
Optimize videos for search and engagement
Analyze video performance and viewer demographics

Facebook Community Building

Grow and moderate our private Facebook group
Develop engagement strategies to foster meaningful interactions among members
Create exclusive content for community members
Organize virtual events (webinars, Zoom calls) and own customer surveys

TikTok and Pinterest

Develop strategy for TikTok and Pinterest and own channel growth

Qualifications

3+ years of experience in social media management
Proven track record of growing and engaging audiences on Instagram and YouTube
Experience building and moderating Facebook communities
Strong content creation skills (photography, videography, video editing, and copywriting)
Excellent communication and community management abilities
Data-driven approach to strategy development
Experience with social media management tools and analytics platforms

Preferred Skills

Experience with TikTok content creation and growth strategies
Experience with community building and Facebook groups
Experience in wellness, beauty, or related industries
Graphic design and video editing capabilities
Experience with paid social media campaigns (nice to have)
Knowledge of SEO and content optimization

Work Arrangement

Hybrid position: 2 days in-office (NYC location) and remote for the remainder

What We Offer

Competitive salary based on experience

Opportunity to shape and grow our social media presence

Creative freedom and collaborative work environment

To apply, please send your resume and portfolio to jobs@wellbel.com.

Job Tags

Remote job,

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Social Media Manager Job at Wellbel, New York, NY

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