Job Description

Walmart.com Ecommerce PPC Specialist

Bentonville, AR

Full Time

Manager/Supervisor Level

Background & Purpose of the Role:

Our client, a Media Agency, is seeking a data-driven and results-oriented Walmart.com PPC Strategist to join our Bentonville team. This role focuses on planning, executing, and optimizing pay-per-click (PPC) campaigns across Walmart’s advertising platforms to drive maximum ROI for our clients.

As a PPC Strategist, you will manage multiple clients' campaigns, analyze performance metrics, and develop innovative strategies to exceed assigned KPIs. You will be at the forefront of the ever-evolving ecommerce advertising landscape, leveraging advanced analytics and optimization techniques to deliver exceptional results.

Who You Are & What You’ll Do:

As a Walmart PPC expert, you’ll manage campaigns across Walmart’s Sponsored Products, Sponsored Brands, and Sponsored Display, ensuring peak performance and profitability. You’ll partner with cross-functional teams and clients to develop strategies, analyze performance, and continually refine campaigns.

Key Attributes:

• Analytical Problem-Solver: You thrive on data-driven insights and can transform complex analytics into actionable strategies.
• Strategic Innovator: You stay ahead of trends and leverage cutting-edge PPC tactics to achieve client goals.
• Client-Centric Communicator: You build strong client relationships through regular communication, reporting, and collaboration.
• Detail-Oriented Manager: You excel at juggling multiple priorities while maintaining a high standard of accuracy and execution.

Key Responsibilities:

Day-to-Day Responsibilities:

• Full understanding and execution of Walmart PPC products, including Sponsored Products, Sponsored Brands, and Sponsored Display.
• Plan, manage, and execute Walmart PPC campaigns for multiple clients simultaneously, ensuring alignment with brand goals.
• Continuously monitor campaign performance metrics such as ROAS and CPA, and suggest/exploit optimization strategies to exceed assigned KPIs.
• Create, analyze, and interpret performance reports, providing actionable insights to clients and internal teams.
• Leverage analytical and reporting tools to maximize campaign effectiveness and profitability.

Client Management:

• Manage a diverse book of business comprising multiple brands/clients, ranging in size from small to enterprise-level.
• Establish regular communication cadences, including weekly client touchpoints and quarterly forecasting presentations.
• Present performance results and optimization recommendations tailored to each client’s objectives.

Strategy and Collaboration:

• Collaborate with creative teams to develop cutting-edge media assets that enhance campaign performance.
• Participate in budget allocation discussions across various channels and platforms.
• Maintain strong relationships with media and technology vendors, staying informed on industry trends and tools.
• Experiment with new bidding, ad placement, and management techniques to drive continuous improvement.
• Manage and leverage campaign risk and loss pools for testing and experimentation.

Skills & Qualifications:

• Proven expertise in Walmart PPC products (Sponsored Products, Sponsored Brands, Sponsored Display).
• Advanced proficiency in campaign management, performance tracking, and optimization techniques.
• Strong knowledge of performance metrics such as ROAS, CPA, and conversion tracking.
• Exceptional organizational and multitasking skills, with the ability to manage a large book of business.
• Excellent communication and interpersonal skills, with experience presenting to clients and internal teams.
• Familiarity with analytical tools and platforms used in ecommerce PPC campaign management.
• Previous experience with Walmart’s advertising ecosystem is highly preferred.
• A proactive, adaptable attitude with a focus on continuous learning and experimentation.

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